tag:blogger.com,1999:blog-8310206737251547332024-02-07T01:26:57.601-08:00Princípios de MarketingLuiz Fernandohttp://www.blogger.com/profile/11479760636276798942noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-831020673725154733.post-23893954237976331322012-04-06T13:53:00.000-07:002012-04-06T13:54:43.680-07:00Caixa Pretasegue abaixo o link para download do slide do Modelo Integrado do comportamento do consumidor.<br />
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<a href="https://hotfile.com/dl/152045645/d0663e1/CAIXA_PRETA.ppt.html">DOWNLOAD</a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD62R63wbmZCzOxbhPVaC2hwwSJHMI97JOPlk7Aw2tcDCdR2STnNIsWnfQ_VLrmnadcqrzvJtWxHg7LfcWDBGuugsSxdiTAY4G0lpe7zRRbJyJCe5YLFg9q9ROocQTkA42h5DLeL3VzvIt/s1600/Caixa+Preta.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD62R63wbmZCzOxbhPVaC2hwwSJHMI97JOPlk7Aw2tcDCdR2STnNIsWnfQ_VLrmnadcqrzvJtWxHg7LfcWDBGuugsSxdiTAY4G0lpe7zRRbJyJCe5YLFg9q9ROocQTkA42h5DLeL3VzvIt/s640/Caixa+Preta.jpg" width="480" /></a></div>
<br />Luiz Fernandohttp://www.blogger.com/profile/11479760636276798942noreply@blogger.com0tag:blogger.com,1999:blog-831020673725154733.post-25020162249425573372012-03-29T10:52:00.001-07:002012-03-29T10:58:06.582-07:00Ler e discutirPessoal, irei adicionar abaixo dois artigos enviados pelo professor Luiz Paulo que pediu para que lêssemos estes artigos para debatermos sobre eles na aula de quarta-feira (04/04). abraços.<br />
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1° artigo - Um em cada cinco homens nunca usou desodorante - <a href="https://hotfile.com/dl/150598808/712cb04/Um_em_cada_cinco_homens_nunca_usou_desodorante.docx.html">Download</a><br />
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2° artigo - Você é Hands On - <a href="https://hotfile.com/dl/150598919/905c3aa/VOC__HANDS_ON.doc.html">Download</a><br />
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<br />Luiz Fernandohttp://www.blogger.com/profile/11479760636276798942noreply@blogger.com0tag:blogger.com,1999:blog-831020673725154733.post-23168574722378932472012-03-27T23:25:00.000-07:002012-03-29T10:58:19.351-07:00Modelo ampliado de sistema de marketing<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQylxbXO-XSIr8ukTg7h23aUiKcxJyqQjvW0TqbEErgRaApoevrFAHcWoV3D51YDWm0Sl80Ok582PX8SgZw8GA46VfBmox1G24xZvPn9gD6hIQ14KwOcVgBypjs0KWZVYdfYG2Iw8Diygs/s1600/narketing.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="484" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQylxbXO-XSIr8ukTg7h23aUiKcxJyqQjvW0TqbEErgRaApoevrFAHcWoV3D51YDWm0Sl80Ok582PX8SgZw8GA46VfBmox1G24xZvPn9gD6hIQ14KwOcVgBypjs0KWZVYdfYG2Iw8Diygs/s640/narketing.bmp" width="640" /></a></div>
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<span style="font-family: Arial; font-size: large;">Para fazer o download do slide acima clique <a href="https://hotfile.com/dl/150355555/cdb62a8/plano_de_marketing.ppt.html">aqui</a></span></div>
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<span style="color: red; font-family: Arial; font-size: 18pt; font-weight: bold;"><br /></span></div>Luiz Fernandohttp://www.blogger.com/profile/11479760636276798942noreply@blogger.com0tag:blogger.com,1999:blog-831020673725154733.post-91959424441199262392012-03-27T23:08:00.002-07:002012-03-27T23:08:51.570-07:00Itens obrigatórios do Plano de Marketing<br />
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<b><span style="font-family: "Arial","sans-serif";">ITENS OBRIGATÓRIOS NO
PROJETO FINAL DE CURSO<o:p></o:p></span></b></div>
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<b><span style="font-family: "Arial","sans-serif";">PLANO DE MARKETING DA
EMPRESA HIPOTÉTICA<o:p></o:p></span></b></div>
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<span style="font-family: "Arial","sans-serif";">FOLHA DE
ROSTO<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">DESENVOLVIMENTO
DE ESTRATÉGIAS<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">MATRIZ
ANSOFF<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">APRESENTAÇÃO
/ INTRODUÇÃO<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">MATRIZ
MCKINSEY / SHELL /GE<o:p></o:p></span></div>
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OPORTUNIDADES DE CRESCIMENTO<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">5 FORÇAS
COMPETITIVAS / PORTER<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">ESTRATÉGIAS
GENÉRICAS / PORTER<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">ANÁLISE
DO AMBIENTE INTERNO<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">MATRIZ
BCG<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">ANÁLISE
DO AMBIENTE EXTERNO<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">PLANO DE
PRODUTO<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">PROJEÇÃO
DE CENÁRIOS<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">NOVOS
PRODUTOS<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">POSIÇÃO
DA UEN<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">DESENVOLVIMENTO
DE MARCA<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">AVALIAÇÃO
OPORTUNIDADES NEGÓCIOS<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">ESTRATÉGIAS
DE MARCAS<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">OBJETIVOS
CORPORATIVOS<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">PLANO DE
PREÇO<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">OBJETIVOS
DE MARKETING<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">PLANO DE
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<span style="font-family: "Arial","sans-serif";">INSTRUMENTOS
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<span style="font-family: "Arial","sans-serif";">PLANO DE
COMUNICAÇÃO<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">COMPORTAMENTO
DO CONSUMIDOR<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">PLANO DE
VENDAS<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">SEGMENTAÇÃO
DE MERCADO<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">PLANOS OUTROS<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">VANTAGEM
COMPETITIVA<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">ESTRATÉGIAS
CORPORATIVAS<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">BIBLIOGRAFIA<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">MATRIZ
SWOT<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">GLOSSÁRIO<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">POSICIONAMENTO
DE PRODUTO E MARCA / MAPA<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">OUTROS<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";"><o:p></o:p></span></div>
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</tbody></table>Luiz Fernandohttp://www.blogger.com/profile/11479760636276798942noreply@blogger.com0